![]() To get the most value out of your marketing budget, always combine research, audience value, and performance stats.īecause CPM relies on email open rates for its calculations, it’s not a perfect metric for everyone. Is CPM alone effective for pricing email ads?īottom line: Using a CPM alone to price email ads is risky. Influence potential (in short, this is brand value.) Newsletters with fantastic brand value–think Product Hunt or TechCrunch- or above-average engagement and clicks–think Morning Brew and The Hustle–command much higher rates.Audience value (how much a particular audience is worth at the current time).Audience value: At Paved, we use a few metrics to calculate fair base pricing:. ![]() With most newsletters requesting payment upfront, it’s not a viable option. eCPM is best used for tracked ads that are paid after the sponsorship.
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